Visit Wales legendary EPIC letters at Margam Park
It will be a truly EPIC Easter this year with our giant letters making the first appearance of the year at Margam Park this week where we’ll be bridging adventures with legends at this great location. Our innovative travelling art installation, a focal part of our summer campaign last year, has undergone a makeover over the winter to reflect the Year of Legends theme for 2017. The sign has been refreshed and recovered with illustrations of our most popular and well known legends.
The aim this year is for EPIC to inspire and encourage visitors to find out about our legends and become storytellers themselves as stories behind the legends are printed on the base of the sign. This year’s campaign film - fronted by Luke Evans - is also featured and can be viewed via a QR code.
The letters will again act as a focal point for visitors’ selfies and is designed to encourage image and content sharing on social media using the campaign hashtag #FindYourEpic. The tour is supported by an integrated campaign consisting of PR and other media activity including digital advertising, e-mail marketing and social media activity targeting families and visitors in our core regions in North West England, the Midlands, Yorkshire, London and the South East.
As announced here, the sign will be at Margam Park from 11 April until the end of the month, and will then appear at another legendary location in Wales in May.
Come and take a look, tell all your family, friends and customers, and don’t forget to share pictures on social media using #FindYourEpic. Before your visit to Margam Park, read up on some of the local legends, which you can find here.