Swansea Bay Good Food Circle
Discover Swansea Bay Without a Car


Tourism Swansea Bay Projects

Tourism Swansea Bay have been involved with several projects & activities that benefit its members and the destination.

Below are details of current projects we are working with:

Gower Ambassadors

Commencing in June 2017 the Pilot Project was initiated by the Gower Landscape Partnership with funding through the Rural Development Programme and Heritage Lottery Fund. The project aimed to engage people with a passion for Gower - local community volunteers, tourism business personnel, employees in the public and voluntary sectors - in a coordinated training programme to build their skills and knowledge of the distinctive landscape and rich heritage that Gower can offer tourists, and the desire to ensure that visitors were more aware of the ways in which they might enjoy their visit to this special place in a more sustainable way.

Gower Ambassadors completing their training at Reynoldston Village Hall - June 2017

Ambassador activities

Gower Ambassadors at the Gower Show – August 2017

Gower Ambassadors continue to network with each other, undertake familiarisatioin visits to local attractions and help out at events such as the Gower Walking Festival and Gower Show. Gower Ambassadors are also making links with other Community Tourism Ambassador schemes - acting to signpost visitors on to other attractions across the South Wales Valleys area and helping to promote Gower in the process. Take a look at our Gower Ambassadors film – made by the Ambassadors themselves!

From Summer 2018 Tourism Swansea Bay will be heavily involved with the Gower Ambassadors project and look forward to continuing the fantastic work that has already been carried out.

View the video below for more information about Gower Ambassadors:

How can you get involved?

Contact Tourism Swansea Bay on 01792 371441 or email info@tourismswanseabay.co.uk

South West Wales Regional Training Project

Our current regional partnership project is a training and development programme specifically designed for the tourism, leisure and hospitality industry in South West Wales. The project covers Pembrokeshire, Carmarthenshire, Swansea and Neath Port Talbot County Council areas.

South West Wales Tourism Associations – Pembrokeshire Tourism, Carmarthenshire Tourism & Tourism Swansea Bay – working together, sharing best practice to best support and develop tourism in the South West Wales region.

It covers discounted training – workshops & 121’s – in areas such as –

  • Business Planning
  • Marketing
  • Customer Service

In addition, each tourism trade association holds a variety of other events and activities relevant to their area.

For more information on the regional training please visit www.swwtourismassociations.co.uk

Digital Marketing for Sustainable Transport in Rural Swansea

Tourism Swansea Bay has partnered with BayTrans to deliver a step change in information and community involvement in the development of sustainable transport in rural Swansea. The project is part funded by the Swansea Rural Development Partnership and will bring renewed focus on the merits of public transport, cycling and walking for visitors to rural Swansea.

We would like information from tourism, leisure & hospitality businesses, particularly in the rural wards of Swansea, to include on www.swanseabaywithoutacar.com, a website which will be renewed and updated as part of the project.

Our Vision - Rural Swansea will be a beacon for sustainable transport for visitors.

Our Objective To effect a step change in the numbers of visitors coming to rural Swansea without a car and an attractive proposition to the majority who come by car to travel around more sustainably whilst on holiday.

Your Engagement - A key reason for this project is not only to provide you with more and better information on sustainable transport but also to regularly engage with you on social media in a two way process.

Information we need from you

If you are a tourism, leisure or hostpitality business based in one of the 8 rural wards of Swansea then tell us:

  • Do you support any sustainable transport initiatives?
  • Is your business on or near a bus, cycling or walking route?
  • Do you offer any discounts or offers for bus / train ticket holders?
  • Do you provide electric charging points for hybrid/electric cars?
  • Are you walker/cyclist friendly? (e.g do you provide bike storage / wash facilities etc)
  • Any other information you think would be relvevant

If you are not within the 8 rural wards then we'd still like to hear from you as the new website will provide information for all of Swansea Bay & Neath Port Talbot as well.

How will it be delivered? Initially, a new website will be introduced which will be an update of the existing BayTrans website www.swanseabaywithoutacar.com with expanded public transport information and new sections on cycling and links between these and walking and interactive information to aid travellers.

From this we will build links with you through social media; Facebook, Twitter, Instagram and other appropriate methods.

During the life of this project and beyond, we expect to have built a collective two-way involvement of the visitor market and sustainable travel on a continuous basis.

Other benefits We will create a virtuous circle where by improvements can be achieved in public transport provision, development of cycle routes and better information for walkers in relation to sustainable travel means.

Ongoing Communication We will keep you updated with development of the project from time to time. In preparation for the new GDPR data protection laws we will be contacting you before May regarding inclusion for future communications.

In the meantime, we have set up social media accounts so please follow us on twitter, facebook and Instagram via the links below in readiness for updates starting July / August 2018 with useful information to share out to your visitors:

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