WORKSHOP: Social Media Masterclass (AFTERNOON) : Scheduling, Listening Techniques and Advertising
If updating your multiple Social Media accounts feels like yet another task on your to-do list, STOP! Now is the time to get to grips with some of the many tools and techniques available to help you to plan, schedule and manage your activities, to best benefit your business, and ensure the best return on your time (or monetary) investment.
In this session, we’ll look at the importance of having a clear content strategy across all of your platforms, and how to use scheduling tools and listening techniques to reach people at the right time, with the right message. We’ll also cover paid advertising opportunities and how you can use these to reach your audience effectively.
*This Social Media Masterclass is suitable for those who are already using multiple platforms to promote their business, or have attended the morning Social Media Marketing workshop.
Date: Wednesday 27th July
Time: Afternoon session 1.30pm - 4.00pm
Location: Tourism Swansea Bay, The Barham Centre, Mount Pisgah, Parkmill, SA3 2EQ
Cost: £25pp for Trade Association Members / £40pp for non-members (refreshments will be included) Trade association members can book on both this afternoon session and the morning session for a discounted rate of £40 (£20 each) for both workshops saving £10.
Topics covered will include:
- Developing your Content Strategy
- Scheduling – why, when and how?
- Exploring Scheduling Tools – such as Hootsuite, Buffer etc.
- Listening Techniques – finding new business through listening to what others are saying on social media
- Paid Advertising – making social advertising work for you, e.g Facebook boost vs Facebook advertising, etc
You’ll leave equipped with the confidence to implement changes, a clear plan of what to do next and the knowledge you need to make these changes happen. You’ll also pick up lots of general hints and tips to help take your social media activity to the next level, and get the maximum benefit for your business.
About the Trainer: Angus Findlay will deliver all three workshops. Angus is an online digital marketer with over 20 years of training experience. He has delivered workshops, consultancy and digital solutions around the world, and is known for his engaging, direct and ‘black & white’ approach - More information - www.webadeptuk.com
The above workshops are part of the South West Wales Regional Tourism Skills programme run by the South West Wales Tourism Associations Carmarthenshire Tourism Association, Pembrokeshire Tourism and Tourism Swansea Bay and are also repeated in each area - visit relevant websites for dates.
Members of the tourism associations can attend this workshop at a special discounted rate of £25 per person. Members can book on both morning and afternoon workshops on the 27th June for a discounted rate of £40 (£20 each) for both workshops saving £10.
The cost to all others is at the still excellent value price of £40 per person.
Workshops must be booked and paid for in advance – payment in full is due a week before the workshop.