Wales is the fastest growing tourism destination in the UK on Airbnb...Scotland next year?

Monday, November 19, 2018

On its tenth birthday Airbnb has released a new report that quantifies offers insights into 'home sharing' in Wales. Airbnb definition of what it is?  
'A platform which uniquely leverages technology to economically empower people from every region across the UK, to unlock and monetise their spaces, passions and talents to become hospitality entrepreneurs'.
From July 2017 and July 2018, they estimate that 8.4 million guests used the platform, contributing an estimated £3.5 billion to the UK’s economy.  With Airbnb guests spending on average £43 out of £100 per day in the local area in which they are staying, boosting local neighbourhoods and businesses, a useful figure.
They also point out that, their own internal 'research', found that Wales is the top trending UK destination on Airbnb, with the fastest growing number of visitors. Welsh hosts on Airbnb welcomed almost half a million guests, a more than 80% increase on the number of visitors in the previous year. £155 million of economic activity was generated by Airbnb hosts and guests. Wales was the most popular destination for families, with a fifth of all guests arriving on a family trip (21%).
It is worth noting that in 2017 they said ‘Northern Ireland was Airbnb's "fastest-growing" UK visitor destination. Some 132,000 people used the website to book accommodation in Northern Ireland in the year to July 2017, which represented an increase of 144% on the previous 12 months in 2017. The company had 2,600 active listings in Northern Ireland and the report stated "a typical host" earned £2,700 a year, £300 less than their UK average. Welsh hosts earnt on average £2,600 per year this year, £400 down on the UK average. As above Airbnb state Wales has seen an 80% increase in bookings, so has NI dropped from 144%? Maybe Scotland will be the destination with the biggest significant stat next year?

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