Visit Wales - Year of Legends autumn campaign and industry news - October 2017

Tuesday, October 17, 2017

Legendary weekends in Wales this autumn as figures show increases in visitors and spend for summer

Following on from the successful summer campaign targeting London and South East of England, the autumn campaign has started with more activity to inspire new high-yield visitors to consider Wales as destination for a legendary autumn weekend. Our integrated autumn campaign includes a mixture of TV advertising, digital, press partnerships and extensive out of home advertising in Paddington station.  Find out what we are up to and when.

Recent indications from the Summer Tourism Barometer showed that tourism in Wales had a busy summer and figures from the Great Britain Tourism Survey show that the first half of 2017 has been a success for Welsh Tourism. 

Economy Secretary, Ken Skates, said: “These figures for the first half of 2017 are extremely encouraging and I’m delighted that overnight stays from GB visitors are again showing recovery and growth – especially when looking at the GB wide picture – where numbers have fallen. 

“Although market conditions remain challenging we remain on track to achieve 10% growth of the industry by 2020 and the tourism industry is in a strong position, with confidence levels high as we go into the autumn.”  Read more.

Visit Wales seeking sponsors during UKinbound Convention 2018

Potential sponsors are being sought by Visit Wales during The UKinbound Convention 2018, providing a great opportunity to raise the profile of your business to these important delegates.  Sponsorship opportunities on 8 February 2018 include:
  • Morning refreshment break - £500 +VAT
  • Afternoon refreshment break - £500 +VAT

Visit Wales is working with UKinbound to host their prestigious Annual Association Convention in Cardiff from 7-9 February 2018 with c250 delegates.  This is the first time in over 10 years that this major event in the travel trade calendar will be hosted in Wales and forms a key part of our strategy to influence operators to include and develop Wales holidays and business events programmes.  Hosting previous such events, where we have engaged a large number of influential operators in staying in Wales to experience the product, has directly resulted in bookings for participating businesses and it is therefore viewed as a genuine future business opportunity for tourism businesses in Cardiff and across Wales. From Visit Wales’ annual travel trade research, we know that £23.8 million of tourism business was generated to Wales in 2016 from a sample of 533 UK-incoming and international tour operators. Visit Wales’ has been targeting this area of business and has seen considerable growth over the past 5 years.

For further information about these opportunities and to discuss the potential benefits package, please email Judith Newton

GDPR  - cutting through the hype with Superfast Business Wales

If you store people’s personal information or market to potential customers then the GDPR (General Data Protection Review) affects you. From May 2018, the law will provide a greater emphasis on how businesses protect sensitive and personal data. Superfast Business Wales is working with the Information Commissioner’s Office to provide you with easy to understand actions that will help protect you and your customers. Join them at one of their breakfast briefings to be shown fact from fiction.  Find out more about GDPR and book now.

Help build a picture of the digital economy in Wales - take part in the National Digital Maturity Survey

Wales is undergoing a period of rapid transformation, with digital technologies playing a central role in both business and society with more and more businesses in Wales accessing broadband and associated digital technologies, such as cloud computing, videoconferencing etc. To find out how businesses use these technologies and how it affects the wider Welsh economy, Cardiff University is conducting a five-year programme of research on digital technology use, examining impacts in different sectors and different parts of Wales.

First launched in 2016, the National Digital Maturity Survey measures digital technology use in Wales’ small and medium enterprises (SMEs), and understands change over time.  SMEs are being invited to take part in the second Digital Maturity Survey help build a picture of the emerging digital economy in Wales, and inform the work of Welsh Government and partners in supporting its development. Take part here.

Free online sales marketing courses

Have you tried the free online courses in sales and marketing? Run by Business Wales, they are a tool to help you grow your business recognising that customers are essential to any business. Take a look.

Develop a winning digital marketing strategy for your business

Does your business use digital marketing? A strong digital marketing strategy is vital to ensure your activities are targeted, on brand and driving customer engagement. Read 7 tips to develop a strategy with clear focus to improve conversion and return on investment. 

Choose Your Future Apprenticeships, 30 November, Bridgend Life Centre

Are you looking to reach out to young people to highlight the variety of job opportunities within your organisation? Careers Wales and Bridgend County Borough Council are holding an interactive careers and skills event to inform young people about the variety of Apprenticeship and Traineeship opportunities there are across a broad range of sectors. The event offers your business an opportunity to exhibit and promote your company as well as give pupils, teachers and parents information on a large range of Apprenticeship routes. Find out more by emailing Hannah Stephens.

Stay up to date with tourism and skills news 

Make sure you stay up to date by following us on twitter on @VisitWalesBiz . You can also catch up with news on the Tourism pages of the Welsh Government website and find out more about support for improving skills in tourism here

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