Visit Wales Industry News - February 2018

Friday, February 23, 2018

Year of the Sea – Epic Seascapes 

Welcome to the first of our four themes for Year of the Sea - Epic Seascapes, which will  run from January to March, followed by:
 
• Coastal Capital and Communities (April to June)
• Coasts Alive (June to September)
• Connected Coasts (October to December)  
 
The themes enable Visit Wales to focus on specific marketing content for that time of year. Epic Seascapes will be about winter beach breaks, coastal pubs with log fires, unique places to stay over the winter, dog friendly beaches and wellness breaks. Our Epic Seascapes film features Kirsty Jones (one of our Year of the Sea Ambassadors).Take a look here.
 
Let us know about your Epic Seascapes events and experiences by sending them to Productnews@gov.wales and keep an eye on visitwales.com to see what we are featuring.

Campaign activity

Marketing campaigns promoting Wales as a holiday destination are now underway with a major burst of activity happening in March.  You can get behind the campaigns by sharing content and tagging #FindYourEpic and #GwladGwlad.   
 
Our In-Wales campaigns have included press and digital advertising on walesonline and the Daily Post.  Advertorials currently running include ‘The ultimate 50 things to do on the Welsh coast” and an online  Guide to the Welsh Coast.    
 
Our TV campaign film featuring Hollywood actor Luke Evans will be back on air and on video on demand during March in Wales and England.  As part of the Wales Week in London activities we have extensive advertising at Waterloo station between 26 Feb and 11 March.  On 1st March we’ll be using the giant Waterloo motion screen to showcase Wales’ beautiful landscapes and seascapes and bringing some calm and serenity to the UK’s busiest railway station.
 
A multi-platform campaign to promote Wales in Ireland will also run throughout March on TV and video on-demand; as well as digital campaigns.  We are also delighted to work in partnership again with Irish Ferries, Stena Line and Flybe to promote direct routes – by sea and by air – to Wales.
In Germany we have various campaigns promoting the Year of the Sea and the Wales Way. These include a supplement and competition in National Geographic and working in partnership with Lonely Planet, Flybe, P&O, Secret Escapes and outdoor retailers in Germany, Sportscheck and Globetrotter, on online and printed campaigns. We will also be present at ITB Berlin on 7-11 March 2018, promoting Year of the Sea and the Wales Way.

Practical Year of the Sea marketing tools for your business

Have you seen our Marketing tools to help you create your own Year of the Sea marketing activities for your business? They include our Year of the Sea industry guide, digi-banners, promotional wording and a collection of coastal images.  Take a look and get involved with Year of the Sea here.

Wales Week in London – Where Wales meets London, where London celebrates Wales  

Taking place from 24 February to 10 March, Wales Week in London showcases the activities of existing London-based Welsh communities and helps celebrate and promote the best of Wales, in London. We will be showcasing our Welsh Food and Drink at taster events and running a local TV and media advertising campaign, in which we will celebrate our Epic Shores and promote Wales as a place for living and business.  
 
This includes adverts in Waterloo Station from 27 February, a video on the big screen in Canary Wharf from 1 –10 March, a St David’s Day pull out in the Evening Standard along with a variety of other digital advertising across different media.
 
With a busy calendar of events including the Welsh Tech Showcase 'Disruptive Influencers: Wales Next?' on 7 March and Civil Nuclear Showcase 2018 from 27 – 28 February, it provides a great opportunity to not only attend but also for exhibitors and sponsors. Find out more and how to get involved here.

Volvo Ocean Race comes to Cardiff – get ready 

In a race around the world visiting twelve cities and touching six continents, the Volvo Ocean Race will stop over in Cardiff, for the very first time in its history. 
 
From 27 May to 10 June 2018, The Volvo Ocean Race festival site, called the Race Village, will be located on the scenic Cardiff Bay Barrage and the two week free event will host a variety of entertainment and Volvo Ocean Race-themed attractions.
 
The fleet of 7 boats are due to arrive in Cardiff from Newport on the East Coast of the United States, sometime on or sometime after 27th May – this may be in the middle of the night and their exact approach will depend on wind, tides etc. The fleet then departs for Gothenburg, Sweden on Sunday 10 June at 4pm; out through the Bristol Channel and heading for the Irish Sea.
 
Find out more and stay updated here, helping you, your guests and visitors plan

Stay up to date with tourism and skills news 

Make sure you stay up to date by following us on twitter on @VisitWalesBiz . You can also catch up with news on the Tourism pages of the Welsh Government website and find out more about support for improving skills in tourism here.  
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