Visit Wales Industry News - August 2017

Friday, August 25, 2017

Year of the Sea 2018 roadshow

We’ll be on the road in October for a series of roadshows to explore how you can work with us on the Year of the Sea in 2018.  A showcase of Welsh food and drink with a Year of the Sea theme will also be available throughout the day.

We’ll update you on the latest plans for our 2018 marketing theme and give you a flavour of the campaign creative and content calendar for the year.  We’ll also touch on the 2019 theme - Year of Discovery – and share the latest news on The Wales Way marketing campaign we are developing around the main routes across Wales.  You’ll also learn more about the Wales brand and what it means for you – with practical tips and advice on aligning your own branding to the wider Wales brand.  

Local tourism industry guest speakers will share their experience of applying for funding to help them link into the Year of the Sea theme. 

The events will start at 10:00 am and finish at 4:30 pm - a light lunch will be provided. 

Book now

Places are limited due to venue capacity. To allow as many businesses as possible to attend we’re asking politely for you to restrict numbers to a maximum of two places per business/organisation.

Book your free place online now as there are only a limited number of places at each venue.  Please remember, you’ll need to complete a separate booking for each person:

         02/10/17 –Stradey Park Hotel & Spa, Llanelli  SA15 4HA

         19/10/17 – Venue Cymru, Promenade, Llandudno  LL30 1BB

         24/10/17 – The National Library of Wales, Penglais Road, Aberystwyth SY23 3BU

         26/10/17 – St Donat’s Art Centre, St Donat’s Castle, Llantwit Major  CF61 1WF

We reserve the right to only accept single registrations from each business/organisation if the events become over-subscribed.

Welsh Government vacancy - Head of Business Events

Welsh Government is looking for a highly experienced senior manager to take on this exciting new role, with responsibility for developing an ambitious approach to secure business conferences and events into venues across Wales.

With extensive MICE (meetings, incentives, conferences, events) experience, you will take a commercial approach to building Wales’s profile as a business event destination – focusing on delivering real business - aligned with priority business sectors and academic, scientific and medical strengths.  You will develop new ways of working, boosting Wales’s profile and performance, and help build the competitiveness of the Wales business events sector.

With excellent strategic planning and management skills, you will play a pivotal role in developing and delivering a new sustainable approach, harnessing key partners and stakeholders at every level across the public and private sector, including creating a long-term funding model.

Find out more and apply here.  Closing date: 29 August 2017

Wales brand shortlisted for The Design Museum London Exhibition

Welsh Government’s work to develop a refreshed approach to promoting Wales to the world, led by Cardiff based creative agency Smörgåsbord, has been shortlisted among global entries for the prestigious Beazley Designs of the Year exhibition.

London’s Design Museum has recently announced the nominees for the 10th anniversary edition of the Beazley Designs of the Year award.

Cabinet Secretary for the Economy and Infrastructure, Ken Skates, said: “Our aim was to create a compelling and visually consistent identity to help reveal new, engaging stories about Wales to complement our country’s rich history, beauty and culture. Being shortlisted for this prestigious award shows that our innovative approach is standing out in the global marketplace.  

“This approach has received a fantastic response through the Year of Adventure and Year of Legends campaigns. It has also been used to strengthen how we present Wales as a location for businesses to trade and invest, the quality of our food and drink, and has even been used as a foundation for a successful campaign to recruit more GPs into Wales. I am delighted by the level of support and enthusiasm the new approach has already attracted – particularly from the tourism and business community in Wales, and also from quality private sector brands who have shown an interest in working more closely with us to promote Wales to the world."  Read more.

Stay up to date with tourism news 

Make sure you stay up-to-date with our very latest news by following us on twitter on @VisitWalesBiz .  You can also catch up on the Tourism pages of the Welsh Government website 

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